/ OBJECTIVE /
Create identity and packaging for an existing brand that needs redesigning or make up one's own brand. The new design should keep the soul of the brand, and develop a more attractive visual system in order to attract old and new consumers.
/ APPROACH /
The brand I chose was Cowgirl Creamery, which is a San Francisco local artisan cheese company. The founders are all females and their cheeses won several awards. I want to redesign a new look in order to make the brand and its products stand out from other brands. The new look will appeal to the cheese buyer with a western theme.