Rockford‑ Hush Puppies’ rebrand
/ OBJECTIVE /
Bring new life to a dead, dying or defunct brand. The rebrand moves beyond the creation of a simple identity system to discover the nuances in the creation of a holistic brand. Keep the brands initial morals and values and bring the company beyond than what it was.
/ APPROACH /
I chose the brand Hush Puppies. Hush Puppies was the inventor of casual style. It applies the philosophy of fun, comfortable and genuine style to its products. I decided to expand the brand from providing only fashion products to providing both physical and mental comfort at home and out of home. And this includes: products, events, environment, experience and education.
To read the entire brand guideline, click here.